Keyword phrasing is the most important tool you can use to make sure your website comes up in the top ten searches. Having a specific page on your website with specific keyword phrasing will help the search engine read your content and direct traffic to your website.

The more traffic you direct to your website, the more business you can potentially drum up, so be careful and choosy when you pick your keywords. Be specific in your phrasing and stay away from general terms that are too broad for the search engines to find your business.

Research other websites that have a business, product or service that is similar to yours. Get an idea from the metatags your competitors use in the html coding of their website to give you an idea of how to properly use keyword phrasing.

Use 3-4 significant keyword phrases for your Meta description tags. Incorporating the same keyword phrasing in your title tags and page copy is essential for consistency and readability.

For Meta keyword phrasing, be sure you use keywords and phrasing that actually appears on your webpages. Using a tag that doesn’t appear on your site will not help your website ranking in search engines. Other helpful tips include pluralizing your keywords.

For example, if your keywords are “educational tutorial”, you would also want to include the keywords “educational tutorials”. Spelling errors must be considered when configuring your keywords. If it is common to misspell a word you use in your keywords, include the misspelling of the word as a keyword. When users misspell the word, your site will appear in the listings.

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