How often do you change the content on your web pages? Did you know that constantly changing your content can have dire consequences on your rankings? Now how much do you think would it cost you to change a few lines on your pages?

Would the impact be noticeable instantly or over a period of time? Well those certainly are very relevant questions, considering that content plays a very major role in search engine optimization.

Several websites change their content if they see the need to do so, or if there are certain parts of their pages which might be obsolete. And as we all know, Search Engines scrutinize a web page’s content like a bacteria under the microscope. The page content provides the requirements – links, density, keyword usage, relevance to other websites, which play very crucial roles in determining the page’s search engine optimization (SEO) score.

A website that changes content every other week may experience a slight change with their SERP positioning over a period of time. When content changes, there’s a possibility that some website links would be removed, or added. There’s also a possibility that the keyword density will no longer be achieved or the content relevance would miss its point to be categorically related with its neighbor sites.

Of course this shouldn’t shun SEO managers from implementing the required changes on their website’s content. CNN and other news websites certainly require or expect constant changes with their content and website settings. However, if traffic remains constant, the impact on the positioning of news websites over different search engines may not be that evident.

Main pages of blogs usually change their content, but the individual pages for the post remain intact at its own internal URL. Blogs don’t really receive as much scrutiny as regular web pages. Blogs like Wordpress or Livejournal need very little tweaking, and usually maintain their initial content.

The only problem with blog post pages, especially when comments start getting added is that they lose the keyword densities that help boost the rankings. Blog content that change often usually have some issues to solve when it comes to linking and site-keyword densities, as well as the overall SEO score.

So in a nutshell, minor or major changes on a website’s content can affect the website as well as its categorical link neighbors. It is advisable that when after you finish posting a new content on your website, changes to it should only be done whenever it is truly necessary. And it is imperative to verify all the links on that page, which one is down, or how many needs to be re-added.

That is basically how content from different pages can affect Search Engine rankings.

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